Ranchi-built digital partner for MSMEs, founders and D2C brands.

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Case Studies

Problem, action, measurable results

Filter by industry to explore how Sohrai Labs drives practical outcomes for small and growth-stage teams.

D2C - JharKraft Collective

Marketplace revamp + paid growth

Rebuilt storefront, improved product storytelling, and optimized paid campaigns for regional-to-national expansion.

Revenue

+42%

Cost per lead

-31%

Mobile conversion

+27%

View breakdown

Problem

The brand had high catalog quality but low conversion due to slow pages, unclear product context, and fragmented ad campaigns.

Action

  • - Redesigned storefront UX with category intent pages
  • - Introduced image and page-speed optimization workflow
  • - Set up performance ad funnels tied to product margins

Results

  • - Revenue uplift in 90 days
  • - Lower customer acquisition costs
  • - Higher conversion from mobile traffic

MSME - Sanjeevani Clinic Network

Lead routing + patient query automation

Built a multilingual lead and appointment automation flow connecting WhatsApp, forms and CRM responses.

Response time

-68%

No-shows

-24%

Admin hours saved

11 hrs/week

View breakdown

Problem

Front desk teams were overwhelmed by repeated patient queries and manual follow-up, causing response delays.

Action

  • - Created WhatsApp auto-reply trees for common queries
  • - Integrated form leads into centralized dashboard
  • - Automated reminders for appointments and follow-up

Results

  • - Faster response times
  • - Reduced missed appointments
  • - Operational time saved every week

Founder - LedgerRoot

Brand-to-product launch system

Crafted brand identity, launch website, and AI-assisted onboarding assets for a solo founder SaaS.

Launch time

6 weeks

Demo qualified rate

+39%

Onboarding completion

+33%

View breakdown

Problem

The founder needed to move from idea to market quickly without a design or growth team.

Action

  • - Defined brand messaging and visual identity sprint
  • - Built a conversion-focused launch site and onboarding flow
  • - Set up AI-based support macros for customer onboarding

Results

  • - Faster launch timeline
  • - Higher demo request quality
  • - Improved onboarding completion

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